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As led screens become more popular, competition in the industry has increased in recent years. In order to survive in a highly competitive market, LED companies should shift their focus to new markets in the LED industry. So what is the main market for the LED industry now?
Small pitch LED display market
Due to the emergence of China's small-pitch LED display, it has promoted the rapid growth of commercial displays in the city and has become a new growth point in the LED display industry. According to statistics, the number of small-pitch LED lights will reach 29 billion in 2016. In 2021, the small-pitch LED light consumption will reach 189.8 billion, and the compound annual growth rate will reach 46%. The output value is also expected to increase from US$300 million in 2016 to US$800 million in 2021. At present, from the perspective of technology and industrial development, the industrial chain of the small-pitch LED display market is maturing, and the market entry threshold is gradually decreasing. In the past few years, many companies have begun to study small-pitch LED displays with very small pixel pitches and pixel pitches of up to P0.7. At present, P1.6 is gradually becoming the mainstream of the market.
The rental market is probably one of the most active areas in the LED display market. In recent years, China's LED display rental market has developed rapidly and the scale of the rental market has continued to expand. The main areas of application are gradually moving from cultural performances and sports to conferences, exhibitions and other commercial markets. In addition, with the increase in small pitches, the rental market continues to expand into more areas.
There is still much room for growth in the rental LED market. The global LED stage market has reached US$740 million this year, up 14% year-on-year. It is expected that the growth rate will slow down slightly in the next few years, but it will still increase. By 2020, the size may increase to $1 billion. From the high-end rental products of Chinese companies that often appear at overseas exhibitions, we can understand the enthusiasm of LED display manufacturers for this market. Many companies have already occupied large markets in the European and American markets. Currently, small-pitch LED screens in the rental market are still in trial use. P3.91 will remain the mainstream of the market in the next few years. Considering all the factors, the small-pitch rental screen may be the main product of the rental market in the next three to five years.
As the demand for personalized products continues to increase, creative displays may become a new direction for LED manufacturers. As a representative of the creative picture, the alien screen has emerged in this field. Due to its unique display style, it attracts the attention of many customers. In addition, in addition to the visual impact of unique shapes, some companies began to add other interactive features, such as VR, 3D, etc., which made the creative display a new trend in the LED screen industry.
All in all, if leading companies want to survive in a highly competitive market, they need to be able to find opportunities, not only to follow the mainstream, but also to take a new direction.
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